The Golden Circle framework has been successfully used by companies such as Apple, Southwest Airlines, and Harley-Davidson, among others.

If you want your business to establish a clear and compelling brand identity, differentiate itself from its competitors, and build stronger relationships with its customers, you should start with WHY rather than what you are providing. This strategy was introduced by Simon Sinek, and it is the approach we used to help Orange Feather Wellness Club establish their cultural branding and stand out among other wellness clubs.

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